Holosonics’ (MIT) Audio Spotlight Reinforces Brand Identity in New Zealand Supermarket (10/22/2010)

Holosonics is an MIT spinoff developing directional audio technology, named Audio Spotlight. The company was founded by former MIT researcher Dr. Joseph Pompei.

Keep your ears peeled in the produce section at the New World supermarket in Victoria Park and you might just start hearing voices. Do not worry, you’re not going crazy. You will be receiving an important – albeit subliminal – message about fair trade and environmentally friendly bananas.

The unique and innovative in-store ad experience for All Good bananas features the revolutionary Audio Spotlight technology. This technology directs a narrow beam of sound into a confined area, which only the person standing there can hear. read more

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