Sports Authority selects Allurent (MIT) to boost ecommerce (7/14/2010)

Allurent is an MIT spinoff powering superior online shopping experiences.

Allurent™, the market leader in powering superior online shopping experiences, today announced that athletic equipment retailer Sports Authority has selected Allurent on Demand to add interactive shopping experiences to their core ecommerce website ( and other related brand sites. [read more]


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